jj-armstrongHello!  I’m  JJ

Here’s the deal.. If you are stuck and you’ve had enough of the masses of information confusing the hell out of you.. I can help. As a scientifically-trained physiologist, my entire work must be evidence-based if we are not to be constantly swayed by hyped up marketing claims or people’s theories.

I can offer our clients and trainers the benefit of my 30+ years experience. Having spent my career deep in the trenches applying Scientific research to produce real world transformations to 1,000’s, from military soldiers to housewives. My entire focus, training and education courses all aim to provide you with the best science to change your life and get your goals with the minimum effective dose in the quickest possible time.

I have trained combat soldiers; provided physical and mental training courses to 1,000’s of clients, business teams, personal trainers and health/fitness/wellness professionals. My team and I specialise in Physical and Mental Toughness, Metabolic Science, Antiaging and the New 2017 ‘Limitless’ (Alpha) Transformation System. You can read more below.

So without hesitation, if there is something you think we might be able to help you with – don’t delay, get in touch! You can expect to get an honest, unbiased reply!

career timeline - JJ Armstrong M.S. highlights in ascending order

  • 1978


    armyHer career began in the British Army where she was one of just a few women who graduated from the Army School of Physical Training to train soldiers for peak fitness and combat. She spent more than 8 years in the PT Corp as an Physical Training  Instructor, training male soldiers for combat fitness and performance.  

  • 1979


    army-pt-corpBATTLE FITNESS: Conducting REAL Boot Camps and Assault Training, JJ ran a tough programme that quickly turned out of shape men and women into super fit soldiers. Her interest in the mental side of training grew, when she later transferred to a Special Forces Unit.


  • 1987

    Personal Training Business with 60 Trainers

    WBC Heavyweight Champion Lennox Lewis holds up his championship belt after retaining it with a first round knockout of Andrew Golota at the Atlantic City Convention Hall Saturday, Oct. 4, 1997. (AP Photo/Charles Rex Arbogast)After leaving the army, she built her own personal training business, which quickly grew to a sixty-four member strong personal trainer team. JJ personally coached all her trainers and began a fast growing new trend “Personal Training” in health clubs and gyms.

    Her company trained 1,000s of clients and members, everyone from celebrities to housewives, in several gyms and health clubs. Many top athletes and professionals have benefited from her company’s unique brand of training.


  • 1991

    NLP, Timeline Therapy, Hypnosis

    nlpDuring the early 90’s, JJ began studying N.L.P, Hypnosis, Personal Mind Control and applied these principles to her arsenal of mental training tools, which expanded on her Army Special Forces training and vast amount of acquired knowledge. 

  • 1992

    SOLD HER PT BUSINESS and Relocated to USA

  • 1993

    COOPER CLINIC & Aerobics Research Institute - Dallas Texas


    In striving to gain as much knowledge as possible in her field of specialization, JJ studied at the Research Institute for Aerobics in Dallas, Texas. She learned many new tools there including how to conduct Cardiovascular Stress Testing and became well-versed in Cooper aerobic principles and research findings. Her first experience studying in the United States resulted in JJ being awarded the Advanced Personal Trainer Certification from the esteemed Kenneth Cooper Institute.


  • 1994


    mmapCommitted to the finding out the world’s best tools for accelerated performance, JJ has extensively studied the works of world leaders in the field, such as Paul Scheele, Tony Buzan, Brian Tracy and Evelyn Wood.

    She began to incorporate mind mapping, speed reading and advanced memory techniques into a unique brand of mental training. JJ later introduced her strategies to a couple of private clients, one of which used these techniques to secure licenses to practice as a physician (medical doctor) and fly planes (pilot).

  • 1995

    Exercise Science Masters Degree M.Sc.

    United_States_Sports_Academy2In a practical example of just how effective her techniques of acceleration were, JJ earned a Master of Sport Science degree in Exercise Physiology from the United States Sports Academy where she graduated with (4.0 GPA) honors in half the normal time.

  • 1997

    PT Resources - Health Professional Training Site

    bodytype-ecoverJJ continues to provide training and business resources to Personal Trainers and Health Professionals through PT Resources (originally formed in 1995). PT  Resources is one of the most comprehensive sites of its kind on the web, for all the forms, electronic metrics and associated tools today’s trainer needs. 

  • 1998

    American College of Sports Medicine (ACSM) Workshop and Certification Director

    acsm-hfd-web-2001Having completed the ACSM Health Fitness Director (the highest Exercise Physiology and Health Management Industry Certification available at the time), JJ went on to run ACSM Certification Courses. It was an concentrated effort to raise the industry standard. It was a concern to JJ that  poor qualifications were popping up everywhere, diluting the competence of trainers in the fitness industry.  Later, JJ found other ways to influence industry standards as you will see along this timeline.


  • 2000

    NY NJ Program Director - National Personal Training Institute


    trainer to trainers, JJ is the former Program Director for the National Personal Training Institute in New York. She led a team of instructors, who delivered and certified trainers in one of the first 500 hour, six month schools in the US. JJ  became an intricate part of the expanding company, influencing the curriculum and  was a leading instructor for the New York and New Jersey Schools.

  • 2004

    New Leaf Metabolic Testing

    athleteJJ first became involved with New Leaf technology to provide metabolic testing and metabolic program prescriptions for her own trade of professionals and consumers.

    She then joined New Leaf’s training arm, providing training for those who had purchased metabolic testing equipment but did not know how to use it.  JJ used her scientific knowledge to train  institutions, trainers and health professionals so they were then able apply the technology for diagnostics and incorporate it into prescriptions for health, weight loss or athletic performance.

  • 2006

    Designed 300 hour Personal Trainer Course - Approved by the New York State Education Department

    harrys new aapt

    Continuing to improve the standards of the fitness industry, JJ was commissioned by Harry Hanson and his associates to design a 300 hour Personal Trainer Certification Course combining NSCA, ACSM and NASM material for the American Academy of Personal Training , which was licensed and approved by the New York State Education Department.

  • 2007


    fielogoUpon returning to to the UK, JJ joined Fitness Industry Education, which later became train.fitness.  She worked for two years as their Course and Programme creator, controlling the content for both the online and workshop course  for all levels of YMCA and Active IQ fitness certifications.  JJ also held lectures,  ran the tutor support and management support for the successful delivery of both the workshops and fitness certification programmes.

  • 2010

    London Womens Bootcamp


    Always an entrepreneur, JJ desired to formulate her functional training system into a brand. This brand grew to include a team of trainers and several locations in London – Mill Hill, Camden and Regents Park.  The London Women’s Bootcamp became a successful enterprise in a crowded market, due its personalised service and utmost efficiency. 

  • 2013

    Powerfrau Bootcamp International


    JJ decided to later expand her bootcamp internationallly and proliferated the brand’s success to include three German bootcamps. Powerfrau Bootcamp was later sold to a local trainer. 

  • 2014

    Metabolic Training Expert Series

    fitness forms 1Based on user interest in PT Resources, JJ decided to develop the Metabolic Training Expert Series. This new series included tools for ACSM accelerated training, VO2 & MET calculations, heart rate precision training, advanced metabolic calculations, exercise science, a library of fitness forms, a complete ‘real body age‘ test and a tool kit.

  • 2015

    MENOPAUSE Antiaging

    Copy of antiageFollowing a long interest in the prevention of premature aging and later focusing her attention on women, JJ dedicated herself to almost full-time research in the fields of menopause and anti-aging.

  • 2016/17



    As the culmination of a life long quest to give regular women a chance to benefit from the female military mindset and reap the ultimate physical results in the shortest possible time, JJ created a 7 pillar female Training System, Alphawoman.

    3 retreats

    Ms. Armstrong is in the final stages of putting an elite professional team together to deliver the Alphawoman programme during workshops and luxury retreats. The programme applies stealth influence technology give to women an arsenal of battle tools as they evolve into their ultimate incarnations. It is the perfect programme for self responsible proactive women, looking to shoot up to the top of their game, physically and mentally.

Contact JJ's Team