Hi, I’m JJ Armstrong
I TAKE A DIFFERENT APPROACH THAN MOST “EXPERTS” OUT THERE
I don’t …
Offer something for EVERYONE
I don’t …
Take on clients I cannot honestly help, there are plenty of those who will
I don’t …
Promise results unless I can guarantee them
As one client put it.. “JJ is in a LEAGUE of her own”
JJ specializes in a unique application of Physical & Mental Science and has over three decades of full time experience as an Physical/Mental Training Specialist.
Graduated ARMY SCHOOL OF PHYSICAL TRAINING
Her career began in the British Army where she was one of just a few women who graduated from the Army School of Physical Training to train soldiers for peak fitness and combat. She spent more than 8 years in the PT Corp as an Physical Training Instructor, training male soldiers for combat fitness and performance.
ARMY PHYSICAL TRAINING INSTRUCTOR
BATTLE FITNESS: Conducting REAL Boot Camps and Assault Training, JJ ran a tough programme that quickly turned out of shape men and women into super fit soldiers. Her interest in the mental side of training grew, when she later transferred to a Special Forces Unit.
Personal Training Business with 60 Trainers
After leaving the army, she built her own personal training business, which quickly grew to a sixty-four member strong personal trainer team. JJ personally coached all her trainers and began a fast growing new trend “Personal Training” in health clubs and gyms.
Her company trained 1,000s of clients and members, everyone from celebrities to housewives, in several gyms and health clubs. Many top athletes and professionals have benefited from her company’s unique brand of training.
NLP, Timeline Therapy, Hypnosis
During the early 90’s, JJ began studying N.L.P, Hypnosis, Personal Mind Control and applied these principles to her arsenal of mental training tools, which expanded on her Army Special Forces training and vast amount of acquired knowledge.
SOLD HER PT BUSINESS and Relocated to USA
COOPER CLINIC & Aerobics Research Institute - Dallas Texas
In striving to gain as much knowledge as possible in her field of specialization, JJ studied at the Research Institute for Aerobics in Dallas, Texas. She learned many new tools there including how to conduct Cardiovascular Stress Testing and became well-versed in Cooper aerobic principles and research findings. Her first experience studying in the United States resulted in JJ being awarded the Advanced Personal Trainer Certification from the esteemed Kenneth Cooper Institute.
ACCELERATED LEARNING - 4.0 GPA
Committed to the finding out the world’s best tools for accelerated performance, JJ has extensively studied the works of world leaders in the field, such as Paul Scheele, Tony Buzan, Brian Tracy and Evelyn Wood.
She began to incorporate mind mapping, speed reading and advanced memory techniques into a unique brand of mental training. JJ later introduced her strategies to a couple of private clients, one of which used these techniques to secure licenses to practice as a physician (medical doctor) and fly planes (pilot).
Exercise Science Masters Degree M.Sc.
In a practical example of just how effective her techniques of acceleration were, JJ earned a Master of Sport Science degree in Exercise Physiology from the United States Sports Academy where she graduated with (4.0 GPA) honors in half the normal time.
PT Resources - Health Professional Training Site
JJ continues to provide training and business resources to Personal Trainers and Health Professionals through PT Resources (originally formed in 1995). PT Resources is one of the most comprehensive sites of its kind on the web, for all the forms, electronic metrics and associated tools today’s trainer needs.
American College of Sports Medicine (ACSM) Workshop and Certification Director
Having completed the ACSM Health Fitness Director (the highest Exercise Physiology and Health Management Industry Certification available at the time), JJ went on to run ACSM Certification Courses. It was an concentrated effort to raise the industry standard. It was a concern to JJ that poor qualifications were popping up everywhere, diluting the competence of trainers in the fitness industry. Later, JJ found other ways to influence industry standards as you will see along this timeline.
NY NJ Program Director - National Personal Training Institute
A trainer to trainers, JJ is the former Program Director for the National Personal Training Institute in New York. She led a team of instructors, who delivered and certified trainers in one of the first 500 hour, six month schools in the US. JJ became an intricate part of the expanding company, influencing the curriculum and was a leading instructor for the New York and New Jersey Schools.
New Leaf Metabolic Testing
JJ first became involved with New Leaf technology to provide metabolic testing and metabolic program prescriptions for her own trade of professionals and consumers.
She then joined New Leaf’s training arm, providing training for those who had purchased metabolic testing equipment but did not know how to use it. JJ used her scientific knowledge to train institutions, trainers and health professionals so they were then able apply the technology for diagnostics and incorporate it into prescriptions for health, weight loss or athletic performance.
Designed 300 hour Personal Trainer Course - Approved by the New York State Education Department
Continuing to improve the standards of the fitness industry, JJ was commissioned by Harry Hanson and his associates to design a 300 hour Personal Trainer Certification Course combining NSCA, ACSM and NASM material for the American Academy of Personal Training , which was licensed and approved by the New York State Education Department.
Upon returning to to the UK, JJ joined Fitness Industry Education, which later became train.fitness. She worked for two years as their Course and Programme creator, controlling the content for both the online and workshop course for all levels of YMCA and Active IQ fitness certifications. JJ also held lectures, ran the tutor support and management support for the successful delivery of both the workshops and fitness certification programmes.
London Womens Bootcamp
Always an entrepreneur, JJ desired to formulate her functional training system into a brand. This brand grew to include a team of trainers and several locations in London – Mill Hill, Camden and Regents Park. The London Women’s Bootcamp became a successful enterprise in a crowded market, due its personalised service and utmost efficiency.
Powerfrau Bootcamp International
JJ decided to later expand her bootcamp internationallly and proliferated the brand’s success to include three German bootcamps. Powerfrau Bootcamp was later sold to a local trainer.
Metabolic Training Expert Series
Based on user interest in PT Resources, JJ decided to develop the Metabolic Training Expert Series. This new series included tools for ACSM accelerated training, VO2 & MET calculations, heart rate precision training, advanced metabolic calculations, exercise science, a library of fitness forms, a complete ‘real body age‘ test and a tool kit.
ALPHAWOMAN TRAINING is born
As the culmination of a life long quest to give regular women a chance to benefit from the female military mindset and reap the ultimate physical results in the shortest possible time, JJ created a 7 pillar female Training System, Alphawoman.
Ms. Armstrong is in the final stages of putting an elite professional team together to deliver the Alphawoman programme during workshops and luxury retreats. The programme applies stealth influence technology give to women an arsenal of battle tools as they evolve into their ultimate incarnations. It is the perfect programme for self responsible proactive women, looking to shoot up to the top of their game, physically and mentally.