I am an exercise scientist, international educator and previously one of the few women in the British Military Physical Training Corp responsible for the physical fitness of male soldiers. I have spent 30+ years working in the field of science, I hold a Master of Sport Science Degree (M.Sc Hons.) and offer three decades of “in the trenches” professional experience. I also have written and delivered several academic courses across United States and Europe educating the health sciences to certify trade professionals and accurately inform the public. I am British, originally from London.

Alphawoman Training is the culmination of 30 years work, in the physical, mental and performance-based sciences. There are seven primary areas: physical health and fitness, mental toughness, lifestyle design, influence technology, clear-mind ‘thinking’ (stress reduction and mental clarity) and ‘full potential self’ (your life’s quest).  I can deliver seminars and workshops in any of these areas. 

career timeline - JJ Armstrong M.S. highlights in ascending order

  • 1978


    armyHer career began in the British Army where she was one of just a few women who graduated from the Army School of Physical Training to train soldiers for peak fitness and combat. She spent more than 8 years in the PT Corp as an Physical Training  Instructor, training male soldiers for combat fitness and performance.  

  • 1979


    army-pt-corpBATTLE FITNESS: Conducting REAL Boot Camps and Assault Training, JJ ran a tough programme that quickly turned out of shape men and women into super fit soldiers. Her interest in the mental side of training grew, when she later transferred to a Special Forces Unit.


  • 1987

    Personal Training Business with 60 Trainers

    WBC Heavyweight Champion Lennox Lewis holds up his championship belt after retaining it with a first round knockout of Andrew Golota at the Atlantic City Convention Hall Saturday, Oct. 4, 1997. (AP Photo/Charles Rex Arbogast)After leaving the army, she built her own personal training business, which quickly grew to a sixty-four member strong personal trainer team. JJ personally coached all her trainers and began a fast growing new trend “Personal Training” in health clubs and gyms.

    Her company trained 1,000s of clients and members, everyone from celebrities to housewives, in several gyms and health clubs. Many top athletes and professionals have benefited from her company’s unique brand of training.


  • 1991

    NLP, Timeline Therapy, Hypnosis

    nlpDuring the early 90’s, JJ began studying N.L.P, Hypnosis, Personal Mind Control and applied these principles to her arsenal of mental training tools, which expanded on her Army Special Forces training and vast amount of acquired knowledge. 

  • 1992

    SOLD HER PT BUSINESS and Relocated to USA

  • 1993

    COOPER CLINIC & Aerobics Research Institute - Dallas Texas


    In striving to gain as much knowledge as possible in her field of specialization, JJ studied at the Research Institute for Aerobics in Dallas, Texas. She learned many new tools there including how to conduct Cardiovascular Stress Testing and became well-versed in Cooper aerobic principles and research findings. Her first experience studying in the United States resulted in JJ being awarded the Advanced Personal Trainer Certification from the esteemed Kenneth Cooper Institute.


  • 1994


    mmapCommitted to the finding out the world’s best tools for accelerated performance, JJ has extensively studied the works of world leaders in the field, such as Paul Scheele, Tony Buzan, Brian Tracy and Evelyn Wood.

    She began to incorporate mind mapping, speed reading and advanced memory techniques into a unique brand of mental training. JJ later introduced her strategies to a couple of private clients, one of which used these techniques to secure licenses to practice as a physician (medical doctor) and fly planes (pilot).

  • 1995

    Exercise Science Masters Degree M.Sc.

    United_States_Sports_Academy2In a practical example of just how effective her techniques of acceleration were, JJ earned a Master of Sport Science degree in Exercise Physiology from the United States Sports Academy where she graduated with (4.0 GPA) honors in half the normal time.

  • 1997

    PT Resources - Health Professional Training Site

    bodytype-ecoverJJ continues to provide training and business resources to Personal Trainers and Health Professionals through PT Resources (originally formed in 1995). PT  Resources is one of the most comprehensive sites of its kind on the web, for all the forms, electronic metrics and associated tools today’s trainer needs. 

  • 1998

    American College of Sports Medicine (ACSM) Workshop and Certification Director

    acsm-hfd-web-2001Having completed the ACSM Health Fitness Director (the highest Exercise Physiology and Health Management Industry Certification available at the time), JJ went on to run ACSM Certification Courses. It was an concentrated effort to raise the industry standard. It was a concern to JJ that  poor qualifications were popping up everywhere, diluting the competence of trainers in the fitness industry.  Later, JJ found other ways to influence industry standards as you will see along this timeline.


  • 2000

    NY NJ Program Director - National Personal Training Institute


    trainer to trainers, JJ is the former Program Director for the National Personal Training Institute in New York. She led a team of instructors, who delivered and certified trainers in one of the first 500 hour, six month schools in the US. JJ  became an intricate part of the expanding company, influencing the curriculum and  was a leading instructor for the New York and New Jersey Schools.

  • 2001

    Professional Continuing Education Courses

    An earlier incarnation of the current training systems, Potentialization was delivered in the form of audios and training courses for live groups and online. Bridging science and metaphysics, these featured a mix of physical and mental training tools and addressed specialized topics for developing the full potential self . The audio components of the training included alpha mind programming and binaural beats for switching states, increasing visualization and incorporating holodynamic principles.

  • 2004

    New Leaf Physiological Metabolic Testing

    athleteJJ first became involved with New Leaf technology to provide metabolic testing and accurate metabolic 5 zone training prescriptions for her own trade of professionals and consumers.

    She then joined New Leaf’s training arm, providing training for those who had purchased metabolic testing equipment but did not know how to use it.

    JJ used her scientific knowledge to train sport science and performance institutions, trainers, medical and health professionals so they were able to apply the technology for diagnostics and incorporate it into prescriptions for health, weight loss or sport and athletic performance.

  • 2006

    Designed 300 hour Personal Trainer Course - Approved by the New York State Education Department

    harrys new aapt

    Continuing to improve the standards of the fitness industry, JJ was commissioned by Harry Hanson and his associates to design a 300 hour Personal Trainer Certification Course combining NSCA, ACSM and NASM material for the American Academy of Personal Training , which was licensed and approved by the New York State Education Department.

  • 2007

    Fitness Industry Education Ltd

    fielogoUpon returning to to the UK, JJ joined Fitness Industry Education, which later became train.fitness.  She worked for two years as their Course and Programme creator, controlling the content for both the online and workshop course  for all levels of YMCA and Active IQ fitness certifications.  JJ also held lectures,  ran the tutor support and management support for the successful delivery of both the workshops and fitness certification programmes.

  • 2010

    London Womens Bootcamp


    Always an entrepreneur, JJ desired to formulate her functional training system into a brand. This brand grew to include a team of trainers and several locations in London – Mill Hill, Camden and Regents Park.  The London Women’s Bootcamp became a successful enterprise in a crowded market, due its personalised service and utmost efficiency. 

  • 2013

    Powerfrau Bootcamp International


    JJ decided to later expand her bootcamp internationally and proliferated the brand’s success to include three German bootcamps. Powerfrau Bootcamp was later sold to one of the bootcamp members who following JJ’s advice and mentoring, became the local trainer. 

  • 2014 - Present

    Metabolic Training Expert Series

    fitness forms 1Based on user interest in PT Resources, JJ decided to develop the Metabolic Training Expert Series. This new series included tools for ACSM accelerated training, VO2 & MET calculations, heart rate precision training, advanced metabolic calculations, exercise science, a library of fitness forms, a complete ‘real body age‘ test and a tool kit.

  • 2015 - Present

    Operation Alpha

    Like a cross between a personal development programme and Call of Duty, Operation Alpha sends you on a mission to uncover the idealized version of your self and become it.

    We create the blueprint and post you on a mission to take control of your body, mind and life and command your future.

    JJ’s three decades of experience in achieving the impossible and military background make Operation Alpha a visionary, yet incredibly practical training system.

    Operation Alpha is delivered in the form of workshops, courses, and retreats.

  • 2016 - Present


    To give regular women a chance to benefit from the female military mindset, JJ adapted a special version of her 7 pillar Operation Alpha Training System for females, Alphawoman.  



    ALPHAWOMAN 3-5 Day Luxury Retreats

    3 retreats

    Ms. Armstrong is in the final stages of putting an elite professional team together to deliver the Alphawoman programme during workshops and luxury retreats. The programme applies stealth influence technology, providing women an arsenal of battle tools as they evolve into their ultimate incarnations. It is the perfect programme for self responsible proactive women, looking to shoot up to the top of their game, physically and mentally.

Contact JJ's Team