Bridging the gap between science and spirituality, JJ Armstrong, founder of Transform2Alpha, combines her uniquely strategised three focuses… PHYSICAL POWER, MENTAL TOUGHNESS and PERSONAL PERFORMANCE creating a comprehensive life optimised blueprint with a military style edge.
JJ’s career began in the British Army where she was one of just a few women who graduated from the Army School of Physical Training to train soldiers for peak fitness and combat. She spent more than 8 years in the PT Corp as a Physical Training Instructor, training male soldiers for combat fitness and performance.
Her interest in the mental side of training grew as she progressed in her career, serving in the Special Forces, strengthening her innate self-reliant personality and ability to think on her feet.
Upon leaving the military, she built her own personal training business, which quickly grew to a sixty-four member strong personal trainer team.
Around this time, JJ started a fast-growing new trend “Personal Training” in health clubs and gyms. JJ was the first person to offer this service in the UK and got told “It will never work” by one of the biggest health club chains!
But trusting your instincts pays off! JJs company trained 1,000s of clients and members – Everyone from celebrities to housewives, in several gyms and health clubs. Many top athletes and professionals have benefited from her company’s unique brand of training.
After getting into personal development through the Nightingale Conant catalogue of audio courses, JJ began studying N.L.P, Hypnosis and Personal Mind Control, adding to her library of tools. She began to incorporate mind mapping, speed reading and advanced memory techniques into a unique brand of mental training.
JJ later introduced her strategies to a couple of private clients, one of which used these techniques to secure licenses to practice as a physician (medical doctor) and fly planes (pilot).
Always looking to evolve and have new experiences, JJ sold her business in her 30s to study in the US and become an expat for the first time, an experience she has had in 4 countries so far.
While in the US, JJ proceeded to get the type of tan she’d always dreamed about studying for her master’s degree at the prestigious United States Sports Academy and using principles of accelerated learning to get her degree in half of the regular time, with a 4.0 grade point average. She will also tell other entrepreneurs out there that it is “never too late” to become a student or an expat!
After earning her degree, JJ took a position at the National Personal Training Institute in New York. She led a team of instructors, who delivered and certified trainers. She has also had extensive experience teaching new PTs how train people of all ages with acute and chronic health considerations, to prevent injuries. JJ enjoyed her time teaching but felt that at her core she was an entrepreneur not an employee.
Once back in London, JJ formulated her functional training system into a brand. This brand grew to include a team of trainers and several locations in London – Mill Hill, Camden and Regent‘s Park. The London Women’s Bootcamp became a successful enterprise in a crowded market, due to its personalized service and utmost efficiency. This was a concept that she would later turn into Powerfrau Bootcamp, a German version of the program.
After selling her bootcamp training system in 2015, JJ decided to take a 3 year break to reflect and spend time working on her ‘flagship’ training.
During this time, she has been researching, travelling, and subsequently relocating to yet another new city and preparing the launch of her new project, Transform2Alpha
Like a cross between a personal development programme and Military Special Ops Training, Transform 2 Alpha sends you on a mission to uncover and morph into the idealised version of yourself. The concept stems from JJs vision of an idealised version of you that exists as a guide whom you can communicate with as you apply scientifically based methods to transform your body, mind and life. Transform to Alpha is the culmination of 30+ years of experience and insights and delivered in the most efficient way possible.
Transform 2 Alpha also offers a “COMBAT AGING” version specifically designed for those in midlife that seek strategies to protect against the accelerated aging effects of hormonal changes (namely menopause or andropause for males) as they are taken through the T2A blueprint.
JJ currently lives with her partner and their 20 year old African Gray parrot in Europe, and trains clients worldwide via live events and online coaching.
PROFESSIONAL TIMELINE, PERSONAL DEPLOYMENT AND HIGHLIGHTS
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Graduated ARMY SCHOOL OF PHYSICAL TRAINING
Her career began in the British Army where she was one of just a few women who graduated from the Army School of Physical Training to train soldiers for peak fitness and combat. She spent more than 8 years in the PT Corp as a Physical Training Instructor, training male soldiers for combat fitness and performance. -
ARMY PHYSICAL TRAINING INSTRUCTOR
BATTLE FITNESS: Conducting REAL Boot Camps and Assault Training, JJ ran a tough programme that quickly turned out-of-shape men and women into super fit soldiers. Her interest in the mental side of training grew as she progressed in her career. -
NLP, Timeline Therapy, Hypnosis
During the early 90’s, JJ began studying N.L.P, Hypnosis, Personal Mind Control and applied these principles to her arsenal of mental training tools, which expanded on her Army Special Forces training and a vast amount of acquired knowledge in the field of human influence and mind control. -
COOPER CLINIC & Aerobics Research Institute - Dallas Texas
In striving to gain as much knowledge as possible in her field of specialisation, JJ studied at the Research Institute for Aerobics in Dallas, Texas. She learned many new tools there including how to conduct Cardiovascular Stress Testing and became well-versed in Cooper aerobic principles and research findings. Her first experience studying in the United States resulted in JJ being awarded the Advanced Personal Trainer Certification from the esteemed Kenneth Cooper Institute for Aerobics Research. -
ACCELERATED LEARNING - 4.0 GPA
Committed to the finding out the world’s best tools for accelerated performance, JJ has extensively studied the works of world leaders in the field, such as Paul Scheele, Tony Buzan, Brian Tracy and Evelyn Wood.She began to incorporate mind mapping, speed reading and advanced memory techniques into a unique brand of mental training. JJ later introduced her strategies to a couple of private clients, one of which used these techniques to secure licenses to practice as a physician (medical doctor) and fly planes (pilot).
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Exercise Science Masters Degree M.Sc.
In a practical example demonstrating how effective her techniques of acceleration learning and super-study system, JJ earned a Master of Sports Science degree in Exercise Physiology from the prestigious United States Sports Academy (USSA) where she graduated with (4.0 GPA) honours in half the normal time. -
PT Resources - Health Professional Training Site
JJ continues to provide training and business resources to Personal Trainers and Health Professionals through PT Resources (originally formed in 1995). PT Resources is one of the most comprehensive sites of its kind on the web, for all the forms, electronic metrics and associated tools today’s trainer needs. -
American College of Sports Medicine (ACSM) Workshop and Certification Director
Having completed the ACSM Health Fitness Director (the highest Exercise Physiology and Health Management Industry Certification available at the time), JJ went on to run ACSM Certification Courses. It was a concentrated effort to raise the industry standard. It was a concern to JJ that poor qualifications were popping up everywhere, diluting the competence of trainers in the fitness industry. Later, JJ found other ways to influence industry standards as you will see along this timeline. -
NY NJ Program Director - National Personal Training Institute
A trainer to trainers, JJ is the former Program Director for the National Personal Training Institute in New York. She led a team of instructors, who delivered and certified trainers in one of the first 500 hours, six-month schools in the USA. JJ became an intricate part of the expanding company, influencing the curriculum and was a leading instructor for the New York and New Jersey Schools. -
Professional Continuing Education Courses
An earlier incarnation of the current training systems, Potentialization was delivered in the form of audios and training courses for live groups and online. Bridging science and metaphysics, these featured a mix of physical and mental training tools and addressed specialised topics for developing the full potential self. The audio components of the training included alpha mind programming and binaural beats for switching states, increasing visualisation and incorporating holodynamic principles. -
New Leaf Physiological Metabolic Testing
JJ first became involved with New Leaf technology to provide metabolic testing and accurate metabolic 5 zone training prescriptions for her own trade of professionals and consumers.She then joined New Leaf’s training arm, providing training for those who had purchased metabolic testing equipment but did not know how to use it.
JJ used her scientific knowledge to train sports science and performance institutions, trainers, medical and health professionals so they were able to apply the technology for diagnostics and incorporate it into prescriptions for health, weight loss or sport and athletic performance.
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Designed 300 hour Personal Trainer Course - Approved by the New York State Education Department
Continuing to improve the standards of the fitness industry, JJ was commissioned by Harry Hanson and his associates to design a 300-hour Personal Trainer Certification Course combining NSCA, ACSM and NASM material for the American Academy of Personal Training, which was licensed and approved by the New York State Education Department. -
Fitness Industry Education Ltd
Upon returning to the UK, JJ joined Fitness Industry Education, which later became train.fitness. She worked for two years as their Course and Programme creator, controlling the content for both the online and workshop course for all levels of YMCA and Active IQ fitness certifications.JJ also held lectures, ran the tutor support and management support for the successful delivery of both the workshops and fitness certification programmes.
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London Womens Bootcamp
Always an entrepreneur, JJ desired to formulate her functional training system into a brand. This brand grew to include a team of trainers and several locations in London – Mill Hill, Camden and Regents Park. The London Women’s Bootcamp became a successful enterprise in a crowded market, due to its personalised service and utmost efficiency. -
Powerfrau Bootcamp International
JJ decided to later expand her bootcamp internationally and proliferated the brand’s success to include three German bootcamps. Powerfrau Bootcamp was later sold to one of the bootcamp members who following JJ’s advice and mentoring, became the local trainer. -
Metabolic Training Expert Series
Based on user interest in PT Resources, JJ decided to develop the Metabolic Training Expert Series. This new series included tools for ACSM accelerated training, VO2 & MET calculations, heart rate precision training, advanced metabolic calculations, exercise science, a library of fitness forms, a complete ‘real body age‘ test and a tool kit.These courses were further refined during 2019 and the series improved by adding a fully revised 2020 “local and remote business launchpad” for those wishing to totally dominate their field offering scientifically advanced metabolic testing and programming for fat loss, peak fitness and physical performance.
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Transform2Alpha
Like a cross between a personal development programme and Military Special Ops Training, Transform 2 Alpha sends you on a mission to uncover and morph into the idealised version of yourself.We create the blueprint, train you and post you on a mission to take control of your body, mind and life and command your future.
J’s four decades of experience often achieving the impossible, combined with her strong military background; make Transform 2 Alpha a visionary, yet incredibly practical training system.
Transform 2 Alpha is delivered in the form of online / international courses, and live luxury international retreats.
Go to Transform2Alpha.com
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T2A COMBAT AGING
“COMBAT AGING” version as an adapted basic training course following months of focused research. Designed for those who want to learn some of the skills and tactics that specifically apply to people in midlife to protect against the accelerated aging effects of hormonal changes (namely menopause or andropause for males) whilst being exposed to special techniques and tools only available to JJ’s private clients, secret training retreats and her “Black Ops” VIP systems.
After years of testing, the first public launch begins early 2020, offering a rare opportunity to train with JJ and follows a series of 5-week paths, and 3-day luxury retreats to learn “combat aging tactics” via an accelerated physical, mental and life changing from the complete Transform 2 Alpha Signature Blueprint.
Go to T2A Combat Aging or Luxury Retreats
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Physical POWER - Mental TOUGHNESS - Personal PERFORMANCE
Today you can receive JJ’s unique brand of training through :-
1. Her Signature Online Courses and Trainings
2. ARMSTRONG International Consultancy Service
3. Her Private Practice
