Who I am

I am a former British Army Physical Training Instructor / Member of the Special Forces and hold a Masters Science Degree in Fitness (physiology/psychology). I have spent 40 years training Health/Fitness Professionals, Business / Sports Professionals and those needing my special knowledge on the applied science of longevity and performance to guarantee a result in their life physically, mentally and professionally.

The systematic approach of my training system “Transform2Alpha” works with several markers to maximise quality of life ensuring the greatest result in the minimum amount of time.

The name of the flagship system for over 40s is called  JJ Armstrong’s Total Combat Aging System (getting back your power and reversing aging systematically by 10-20 years).

To do this, my practice works on 7 key divisions – exercise physiology, combat aging biomarkers, epigenetics, mental toughness, recharging tools, lifestyle transition and covert influence technology.

The combined skills you will take away to use forever afterwards help ambitious men and women like yourself to maximise the rest of their life, personally and professionally (delaying the onset of chronic disease and getting totally trained and focused on the lifestyle they really want. 

You can learn more about my background and experience, or listen to me talk more about my approach and research.

New to this, or just getting started?

If you are new to my work in the field of longevity/reversing aging with a systematic military style result driven methodology, you might find you are in the right place to begin. The best way to learn about the science, start to understand how you can optimise your own life, and stay up to date with the latest research is to subscribe to my weekly newsletter, and listen to my podcast.


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Looking for more information about a specific topic?

I’ve written and spoke extensively about topics I get asked about a lot. These include exercise, performance nutrition, metabolics (life athlete), mind control (commander), lifestyle design and covert skill training (operator), and more, you can dive straight in by checking out the JoinJJ Blog.

What people are saying

Here is just a sample of my many testimonials throughout my career so far – testimonials and comments.

You can also view my personal profile on facebook (I keep my personal page small and managed, and only allow “friends” I personally know and wish to stay in contact with).

I also have twitter, linkedin and youtube but as with all social media I very rarely use them!


The public FB posts, JoinJJ podcast and blog and the latest news weekly email (with up to date science and WGO) are all made possible by the support and generosity of you, my readers and listeners.

It’s my goal moving forward to ensure my premium subscribers, that no matter what level you choose to support at, will get much more back than what you choose to give.

Premium subscribers benefits include access to regular “Ask JJ” podcasts and premium videos and the ability to submit questions directly via the members group, comprehensive actionable notes for every podcast, special (huge) discounts and more.


This is a good place to start learning more about both Transform2Alpha and Combat Aging. Plus access to private training videos and “ask me” private podcasts.

JJ Armstrong, M.S. – is a former British Army Physical Training Instructor / member of the Special Forces. She holds a Masters Science Degree in Exercise Physiology/Sports Psychology and is a leading International Trainer & Educator.



    Her career began in the British Army where she was one of just a few women who graduated from the Army School of Physical Training to train soldiers for peak fitness and combat. She spent more than 8 years in the PT Corp as a Physical Training  Instructor, training male soldiers for combat fitness and performance.


    BATTLE FITNESS: Conducting REAL Boot Camps and Assault Training, JJ ran a tough programme that quickly turned out-of-shape men and women into super fit soldiers. Her interest in the mental side of training grew as she progressed in her career.

  • Personal Training Business with 60 Trainers

    After leaving the army, she built her own personal training business, which quickly grew to a sixty-four member strong personal trainer team. JJ personally coached all her trainers and began a fast-growing new trend “Personal Training” in health clubs and gyms.

    Her company trained 1,000s of clients and members, everyone from celebrities to housewives, in several gyms and health clubs. Many top athletes and professionals have benefited from her company’s unique brand of training.

  • NLP, Timeline Therapy, Hypnosis

    During the early 90’s, JJ began studying N.L.P, Hypnosis, Personal Mind Control and applied these principles to her arsenal of mental training tools, which expanded on her Army Special Forces training and a vast amount of acquired knowledge in the field of human influence and mind control.

  • SOLD HER PT BUSINESS and Relocated to USA

  • COOPER CLINIC & Aerobics Research Institute - Dallas Texas

    In striving to gain as much knowledge as possible in her field of specialisation, JJ studied at the Research Institute for Aerobics in Dallas, Texas. She learned many new tools there including how to conduct Cardiovascular Stress Testing and became well-versed in Cooper aerobic principles and research findings. Her first experience studying in the United States resulted in JJ being awarded the Advanced Personal Trainer Certification from the esteemed Kenneth Cooper Institute for Aerobics Research.


    Committed to the finding out the world’s best tools for accelerated performance, JJ has extensively studied the works of world leaders in the field, such as Paul Scheele, Tony Buzan, Brian Tracy and Evelyn Wood.

    She began to incorporate mind mapping, speed reading and advanced memory techniques into a unique brand of mental training. JJ later introduced her strategies to a couple of private clients, one of which used these techniques to secure licenses to practice as a physician (medical doctor) and fly planes (pilot).

  • Exercise Science Masters Degree M.Sc.

    In a practical example demonstrating how effective her techniques of acceleration learning and super-study system, JJ earned a Master of Sports Science degree in Exercise Physiology from the prestigious United States Sports Academy (USSA) where she graduated with (4.0 GPA) honours in half the normal time.

  • PT Resources - Health Professional Training Site

    JJ continues to provide training and business resources to Personal Trainers and Health Professionals through PT Resources (originally formed in 1995). PT Resources is one of the most comprehensive sites of its kind on the web, for all the forms, electronic metrics and associated tools today’s trainer needs.

  • American College of Sports Medicine (ACSM) Workshop and Certification Director

    Having completed the ACSM Health Fitness Director (the highest Exercise Physiology and Health Management Industry Certification available at the time), JJ went on to run ACSM Certification Courses. It was a concentrated effort to raise the industry standard. It was a concern to JJ that poor qualifications were popping up everywhere, diluting the competence of trainers in the fitness industry.  Later, JJ found other ways to influence industry standards as you will see along this timeline.

  • NY NJ Program Director - National Personal Training Institute

    trainer to trainers, JJ is the former Program Director for the National Personal Training Institute in New York. She led a team of instructors, who delivered and certified trainers in one of the first 500 hours, six-month schools in the USA. JJ  became an intricate part of the expanding company, influencing the curriculum and was a leading instructor for the New York and New Jersey Schools.

  • Professional Continuing Education Courses

    An earlier incarnation of the current training systems, Potentialization was delivered in the form of audios and training courses for live groups and online. Bridging science and metaphysics, these featured a mix of physical and mental training tools and addressed specialised topics for developing the full potential self. The audio components of the training included alpha mind programming and binaural beats for switching states, increasing visualisation and incorporating holodynamic principles.

  • New Leaf Physiological Metabolic Testing

    JJ first became involved with New Leaf technology to provide metabolic testing and accurate metabolic 5 zone training prescriptions for her own trade of professionals and consumers.

    She then joined New Leaf’s training arm, providing training for those who had purchased metabolic testing equipment but did not know how to use it.

    JJ used her scientific knowledge to train sports science and performance institutions, trainers, medical and health professionals so they were able to apply the technology for diagnostics and incorporate it into prescriptions for health, weight loss or sport and athletic performance.

  • Designed 300 hour Personal Trainer Course - Approved by the New York State Education Department

    Continuing to improve the standards of the fitness industry, JJ was commissioned by Harry Hanson and his associates to design a 300-hour Personal Trainer Certification Course combining NSCA, ACSM and NASM material for the American Academy of Personal Training, which was licensed and approved by the New York State Education Department.

  • Fitness Industry Education Ltd

    Upon returning to the UK, JJ joined Fitness Industry Education, which later became train.fitness.  She worked for two years as their Course and Programme creator, controlling the content for both the online and workshop course for all levels of YMCA and Active IQ fitness certifications.

    JJ also held lectures, ran the tutor support and management support for the successful delivery of both the workshops and fitness certification programmes.

  • London Womens Bootcamp

    Always an entrepreneur, JJ desired to formulate her functional training system into a brand. This brand grew to include a team of trainers and several locations in London – Mill Hill, Camden and Regents Park.  The London Women’s Bootcamp became a successful enterprise in a crowded market, due to its personalised service and utmost efficiency.

  • Powerfrau Bootcamp International

    JJ decided to later expand her bootcamp internationally and proliferated the brand’s success to include three German bootcamps. Powerfrau Bootcamp was later sold to one of the bootcamp members who following JJ’s advice and mentoring, became the local trainer.

  • 3 year 'Mid Life Sabbatical'

    After selling her bootcamp training system in 2016, JJ decided to take a 3 year break to reflect and spend time working on her ‘flagship’ training. During this time, she was researching, travelling, and subsequently relocating to yet another new city and preparing the launch of her new project. 

    The result is two ultimate training systems focused on personal ‘alpha’ signature training systems (Transform2Alpha and Alphawoman) including a specialist military based “Combat Aging” version for the over 40’s. 

    These two signature systems was further refined during 2018-2019 ready for public release January 2020. There are several ways to join these systems including international group coaching and personal courses, live training workshops and luxury high-end personal retreats. See below for more…

  • Metabolic Training Expert Series

    Based on user interest in PT Resources, JJ decided to develop the Metabolic Training Expert Series. This new series included tools for ACSM accelerated training, VO2 & MET calculations, heart rate precision training, advanced metabolic calculations, exercise science, a library of fitness forms, a complete ‘real body age‘ test and a tool kit.

    These courses were further refined during 2019 and the series improved by adding a fully revised 2020 “local and remote business launchpad” for those wishing to totally dominate their field offering scientifically advanced metabolic testing and programming for fat loss, peak fitness and physical performance.

  • Transform2Alpha

    Like a cross between a personal development programme and Military Special Ops Training, Transform 2 Alpha sends you on a mission to uncover and morph into the idealised version of yourself.

    We create the blueprint, train you and post you on a mission to take control of your body, mind and life and command your future.

    J’s four decades of experience often achieving the impossible, combined with her strong military background; make Transform 2 Alpha a visionary, yet incredibly practical training system.

    Transform 2 Alpha is delivered in the form of online / international courses, and live luxury international retreats.

    Go to Transform2Alpha.com


    Transform 2 Alpha also offers a “COMBAT AGING” version as an adapted basic training course following months of focused research. Designed for those who want to learn some of the skills and tactics that specifically apply to people in midlife to protect against the accelerated aging effects of hormonal changes (namely menopause or andropause for males) whilst being exposed to special techniques and tools only available to JJ’s private clients, secret training retreats and her “Black Ops” VIP systems.

    After years of testing, the first public launch begins early 2020, offering a rare opportunity to train with JJ and follows a series of 5-week paths, and 3-day luxury retreats to learn “combat aging tactics” via an accelerated physical, mental and life changing from the complete Transform 2 Alpha Signature Blueprint.

    Go to T2A Combat Aging or Luxury Retreats