I am an Exercise Scientist M.Sc, International Educator and one of the very few women to serve as a British military special forces operator. I was also a member of the Army Physical Training Corp and responsible for the physical fitness of male soldiers and combat units.

I have spent 30+ years working in the field of performance sciences. I hold a Master of Sport Science Degree (M.Sc Hons.) and bring to the table three decades of “in the trenches” professional military and international experience.

I have written and delivered several academic courses across United States and Europe for personal trainers, health/performance professionals and the public through the integration of mental and physical sciences.

Operation ALPHA 2017 and Alphawoman Training are the culmination of 30 years work and experience in military training, science and human performance.

I am British, originally from London. I am a constant learner and obsessed with finding and teaching the most effective tools that can deliver results in the minimum amount of time .. INTJ style 😉

career timeline - JJ Armstrong M.S. highlights in ascending order


    Her career began in the British Army where she was one of just a few women who graduated from the Army School of Physical Training to train soldiers for peak fitness and combat. She spent more than 8 years in the PT Corp as an Physical Training  Instructor, training male soldiers for combat fitness and performance.


    BATTLE FITNESS: Conducting REAL Boot Camps and Assault Training, JJ ran a tough programme that quickly turned out of shape men and women into super fit soldiers. Her interest in the mental side of training grew, when she later transferred to a Special Forces Unit.


  • Personal Training Business with 60 Trainers

    After leaving the army, she built her own personal training business, which quickly grew to a sixty-four member strong personal trainer team. JJ personally coached all her trainers and began a fast growing new trend “Personal Training” in health clubs and gyms.

    Her company trained 1,000s of clients and members, everyone from celebrities to housewives, in several gyms and health clubs. Many top athletes and professionals have benefited from her company’s unique brand of training.


  • NLP, Timeline Therapy, Hypnosis

    During the early 90’s, JJ began studying N.L.P, Hypnosis, Personal Mind Control and applied these principles to her arsenal of mental training tools, which expanded on her Army Special Forces training and vast amount of acquired knowledge in the field of human influence and mind control. 

  • SOLD HER PT BUSINESS and Relocated to USA

  • COOPER CLINIC & Aerobics Research Institute - Dallas Texas


    In striving to gain as much knowledge as possible in her field of specialization, JJ studied at the Research Institute for Aerobics in Dallas, Texas. She learned many new tools there including how to conduct Cardiovascular Stress Testing and became well-versed in Cooper aerobic principles and research findings. Her first experience studying in the United States resulted in JJ being awarded the Advanced Personal Trainer Certification from the esteemed Kenneth Cooper Institute for Aerobics Research.



    Committed to the finding out the world’s best tools for accelerated performance, JJ has extensively studied the works of world leaders in the field, such as Paul Scheele, Tony Buzan, Brian Tracy and Evelyn Wood.

    She began to incorporate mind mapping, speed reading and advanced memory techniques into a unique brand of mental training. JJ later introduced her strategies to a couple of private clients, one of which used these techniques to secure licenses to practice as a physician (medical doctor) and fly planes (pilot).

  • Exercise Science Masters Degree M.Sc.

    In a practical example demonstrating how effective her techniques of acceleration learning and super-study system, JJ earned a Master of Sport Science degree in Exercise Physiology from the prestigious United States Sports Academy (USSA) where she graduated with (4.0 GPA) honors in half the normal time.

  • PT Resources - Health Professional Training Site

    JJ continues to provide training and business resources to Personal Trainers and Health Professionals through PT Resources (originally formed in 1995). PT  Resources is one of the most comprehensive sites of its kind on the web, for all the forms, electronic metrics and associated tools today’s trainer needs. 

  • American College of Sports Medicine (ACSM) Workshop and Certification Director

    Having completed the ACSM Health Fitness Director (the highest Exercise Physiology and Health Management Industry Certification available at the time), JJ went on to run ACSM Certification Courses. It was an concentrated effort to raise the industry standard. It was a concern to JJ that  poor qualifications were popping up everywhere, diluting the competence of trainers in the fitness industry.  Later, JJ found other ways to influence industry standards as you will see along this timeline.


  • NY NJ Program Director - National Personal Training Institute


    trainer to trainers, JJ is the former Program Director for the National Personal Training Institute in New York. She led a team of instructors, who delivered and certified trainers in one of the first 500 hour, six month schools in the US. JJ  became an intricate part of the expanding company, influencing the curriculum and  was a leading instructor for the New York and New Jersey Schools.

  • Professional Continuing Education Courses



    An earlier incarnation of the current training systems, Potentialization was delivered in the form of audios and training courses for live groups and online. Bridging science and metaphysics, these featured a mix of physical and mental training tools and addressed specialized topics for developing the full potential self . The audio components of the training included alpha mind programming and binaural beats for switching states, increasing visualization and incorporating holodynamic principles.

  • New Leaf Physiological Metabolic Testing

    JJ first became involved with New Leaf technology to provide metabolic testing and accurate metabolic 5 zone training prescriptions for her own trade of professionals and consumers.

    She then joined New Leaf’s training arm, providing training for those who had purchased metabolic testing equipment but did not know how to use it.

    JJ used her scientific knowledge to train sport science and performance institutions, trainers, medical and health professionals so they were able to apply the technology for diagnostics and incorporate it into prescriptions for health, weight loss or sport and athletic performance.

  • Designed 300 hour Personal Trainer Course - Approved by the New York State Education Department


    Continuing to improve the standards of the fitness industry, JJ was commissioned by Harry Hanson and his associates to design a 300 hour Personal Trainer Certification Course combining NSCA, ACSM and NASM material for the American Academy of Personal Training , which was licensed and approved by the New York State Education Department.

  • Fitness Industry Education Ltd

    Upon returning to to the UK, JJ joined Fitness Industry Education, which later became train.fitness.  She worked for two years as their Course and Programme creator, controlling the content for both the online and workshop course  for all levels of YMCA and Active IQ fitness certifications.  JJ also held lectures,  ran the tutor support and management support for the successful delivery of both the workshops and fitness certification programmes.

  • London Womens Bootcamp

    Always an entrepreneur, JJ desired to formulate her functional training system into a brand. This brand grew to include a team of trainers and several locations in London – Mill Hill, Camden and Regents Park.  The London Women’s Bootcamp became a successful enterprise in a crowded market, due its personalised service and utmost efficiency. 

  • Powerfrau Bootcamp International

    JJ decided to later expand her bootcamp internationally and proliferated the brand’s success to include three German bootcamps. Powerfrau Bootcamp was later sold to one of the bootcamp members who following JJ’s advice and mentoring, became the local trainer. 

  • Metabolic Training Expert Series

    Based on user interest in PT Resources, JJ decided to develop the Metabolic Training Expert Series. This new series included tools for ACSM accelerated training, VO2 & MET calculations, heart rate precision training, advanced metabolic calculations, exercise science, a library of fitness forms, a complete ‘real body age‘ test and a tool kit.

  • Operation Alpha

    Like a cross between a personal development programme and Military Special Ops Training, Operation Alpha sends you on a mission to uncover the idealized version of your self and become it.

    We create the blueprint and post you on a mission to take control of your body, mind and life and command your future.

    JJ’s three decades of experience in achieving the impossible and military background make Operation Alpha a visionary, yet incredibly practical training system.

    Operation Alpha is delivered in the form of workshops, courses, and retreats.

  • Alphawoman

    To give women a chance to benefit from the female military mindset, JJ adapted a special version of her 7 pillar Operation Alpha Training System for females, Alphawoman.  



    ALPHAWOMAN 3-5 Day Luxury Retreats

    Ms. Armstrong is in the final stages of an elite series of training programmes delivered via workshops and luxury retreats. The programme applies the same Operation Alpha stealth influence technology, providing women an arsenal of battle tools as they evolve into their ultimate incarnations. It is the perfect programme for self responsible proactive women, looking to shoot up to the top of their game, physically and mentally.

  • Operation ALPHA 5 Week Basic Training

    Operation ALPHA 5 Week Basic Training

    Operation Alpha is now available as a introductory basic training course for those who want to learn some of the skills and tactics usually only available via secret training retreats and ‘the unit’.

    Based in London and Vienna, these live courses offer small groups and a limited number of private clients a 5 week course via weekly training whilst following a light version of the Operation Alpha Blueprint.

Contact JJ's Team