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JJ Armstrong, M.S. – is a former British Army Physical Training Instructor / member of the Special Forces. She holds a Masters Science Degree in Exercise Physiology/Sports Psychology and is a leading International Trainer & Educator.

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5 Quick Facts:


JJ is a former soldier serving in the British Army Physical Training Corp and responsible for the physical fitness of male soldiers and combat units, one of the very few women to serve in this capacity in the British military.

JJ has spent 30+ years working in the field of performance sciences. She holds a Master of Sports Science Degree (M.Sc Hons.) and brings to the table three decades of “in the trenches” professional military and international experience.

JJ has written and delivered several academic courses across the United States and Europe for personal trainers, health/performance professionals and the public through the integration of mental and physical sciences.

JJ has worked on both sides of the private education system. She has trained and certified 1,000’s of Personal Trainers/Health Fitness Professionals on both sides of the Atlantic. And developed and sold several training businesses delivering transformational physical and mental training bootcamps and services.

She has a lifelong obsession with the 80/20 style minimum dose / maximum effect strategies and is an expert at Accelerated Learning (used for all situations ie taught to a friend to secure his pilots license, JJ’s 4.0 GPA during her M.S.). She deploys these tactics in her presentations by delivering complex topics in a short, usable “here’s what you need to know” format. 


Transform 2 Alpha (due for public release early 2020) and T2A Combat Aging. Both deliver signature solutions that are the culmination of more than 30 years work and experience in military training, science and human performance.

JJ is British, originally from London. She currently lives in Europe with her partner and their parrot of 19 years. When she is not travelling, she spends much of her time heavy in research and development for her brands and alongside her team, delivering her transformation solutions to the World via live and remote coaching. She is a constant learner and obsessed with finding and teaching the most effective tools that can deliver results in the minimum amount of time .. INTJ style 😉


(the transitional year)

TRANSFORM2ALPHA – Your 2020 Vision!

Like a cross between a personal development programme and Military Special Ops Training, Transform 2 Alpha 2020 sends you on a mission to uncover and morph into the idealised version of yourself.

We create the blueprint, train you and post you on a mission to take control of your body, mind and life and command your future.

JJ’s four decades of experience in achieving the impossible along with her strong military background; make Transform 2 Alpha a visionary, yet incredibly practical training system.

Transform 2 Alpha 2020 is delivered conveniently via extensive highly actionable online international courses, and live via luxury international retreats.

T2A COMBAT AGING 2020 Will Shape Your Destiny!

Transform 2 Alpha also offers a “COMBAT AGING” version as an adapted basic training course following months of focused research. Designed for those who want to learn some of the skills and tactics that specifically apply to people in midlife to protect against the accelerated aging effects of hormonal changes (namely menopause or andropause for males) whilst being exposed to special techniques and tools usually only available to JJ’s private clients, secret training retreats and her “Black Ops” unit (called THE UNIT).

The first major launch begins early 2020, offering a rare opportunity to train with JJ outside of her closed door live retreats and follows a 5-week path to learn “combat aging tactics” via an accelerated physical life changing version of the complete Transform 2 Alpha Signature Blueprint.


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