JJ Armstrong, M.S. – is a former British Army Physical Training Instructor / member of the Special Forces. She holds a Masters Science Degree in Exercise Physiology/Sports Psychology and is a leading International Trainer & Educator.

 New To JJ?
5 Quick Facts:

JJ is a former soldier serving in the British Army Physical Training Corp and responsible for the physical fitness of male soldiers and combat units, one of the very few women to serve in this capacity in the British military.

JJ has spent 30+ years working in the field of performance sciences. She holds a Master of Sports Science Degree (M.Sc Hons.) and brings to the table three decades of “in the trenches” professional military and international experience.

JJ has written and delivered several academic courses across the United States and Europe for personal trainers, health/performance professionals and the public through the integration of mental and physical sciences.

JJ has worked on both sides of the private education system. She has trained and certified 1,000’s of Personal Trainers/Health Fitness Professionals on both sides of the Atlantic. And developed and sold several training businesses delivering transformational physical and mental training bootcamps and services.

She has a lifelong obsession with the 80/20 style minimum dose / maximum effect strategies and is an expert at Accelerated Learning (used for all situations ie taught to a friend to secure his pilots license, JJ’s 4.0 GPA during her M.S.). She deploys these tactics in her presentations by delivering complex topics in a short, usable “here’s what you need to know” format. 

CURRENTLY WORKING ON: Transform 2 Alpha (due for public release early 2019) and T2A Combat Aging. Both deliver signature solutions that are the culmination of more than 30 years work and experience in military training, science and human performance.

LIFE: JJ is British, originally from London. She currently lives in Europe with her partner and their parrot of 18 years. When she is not travelling, she spends much of her time heavy in research and development for her brands and alongside her team, delivering her transformation solutions to the World via live and remote coaching. She is a constant learner and obsessed with finding and teaching the most effective tools that can deliver results in the minimum amount of time .. INTJ style 😉

JJ Armstrong, M.S. Professional highlights in ascending order


    Her career began in the British Army where she was one of just a few women who graduated from the Army School of Physical Training to train soldiers for peak fitness and combat. She spent more than 8 years in the PT Corp as a Physical Training  Instructor, training male soldiers for combat fitness and performance.


    BATTLE FITNESS: Conducting REAL Boot Camps and Assault Training, JJ ran a tough programme that quickly turned out-of-shape men and women into super fit soldiers. Her interest in the mental side of training grew as she progressed in her career.

  • Personal Training Business with 60 Trainers

    After leaving the army, she built her own personal training business, which quickly grew to a sixty-four member strong personal trainer team. JJ personally coached all her trainers and began a fast-growing new trend “Personal Training” in health clubs and gyms.

    Her company trained 1,000s of clients and members, everyone from celebrities to housewives, in several gyms and health clubs. Many top athletes and professionals have benefited from her company’s unique brand of training.

  • NLP, Timeline Therapy, Hypnosis

    During the early 90’s, JJ began studying N.L.P, Hypnosis, Personal Mind Control and applied these principles to her arsenal of mental training tools, which expanded on her Army Special Forces training and a vast amount of acquired knowledge in the field of human influence and mind control.

  • SOLD HER PT BUSINESS and Relocated to USA

  • COOPER CLINIC & Aerobics Research Institute - Dallas Texas

    In striving to gain as much knowledge as possible in her field of specialisation, JJ studied at the Research Institute for Aerobics in Dallas, Texas. She learned many new tools there including how to conduct Cardiovascular Stress Testing and became well-versed in Cooper aerobic principles and research findings. Her first experience studying in the United States resulted in JJ being awarded the Advanced Personal Trainer Certification from the esteemed Kenneth Cooper Institute for Aerobics Research.


    Committed to the finding out the world’s best tools for accelerated performance, JJ has extensively studied the works of world leaders in the field, such as Paul Scheele, Tony Buzan, Brian Tracy and Evelyn Wood.

    She began to incorporate mind mapping, speed reading and advanced memory techniques into a unique brand of mental training. JJ later introduced her strategies to a couple of private clients, one of which used these techniques to secure licenses to practice as a physician (medical doctor) and fly planes (pilot).

  • Exercise Science Masters Degree M.Sc.

    In a practical example demonstrating how effective her techniques of acceleration learning and super-study system, JJ earned a Master of Sports Science degree in Exercise Physiology from the prestigious United States Sports Academy (USSA) where she graduated with (4.0 GPA) honours in half the normal time.

  • PT Resources - Health Professional Training Site

    JJ continues to provide training and business resources to Personal Trainers and Health Professionals through PT Resources (originally formed in 1995). PT Resources is one of the most comprehensive sites of its kind on the web, for all the forms, electronic metrics and associated tools today’s trainer needs.

  • American College of Sports Medicine (ACSM) Workshop and Certification Director

    Having completed the ACSM Health Fitness Director (the highest Exercise Physiology and Health Management Industry Certification available at the time), JJ went on to run ACSM Certification Courses. It was a concentrated effort to raise the industry standard. It was a concern to JJ that poor qualifications were popping up everywhere, diluting the competence of trainers in the fitness industry.  Later, JJ found other ways to influence industry standards as you will see along this timeline.

  • NY NJ Program Director - National Personal Training Institute

    trainer to trainers, JJ is the former Program Director for the National Personal Training Institute in New York. She led a team of instructors, who delivered and certified trainers in one of the first 500 hours, six-month schools in the USA. JJ  became an intricate part of the expanding company, influencing the curriculum and was a leading instructor for the New York and New Jersey Schools.

  • Professional Continuing Education Courses


    An earlier incarnation of the current training systems, Potentialization was delivered in the form of audios and training courses for live groups and online. Bridging science and metaphysics, these featured a mix of physical and mental training tools and addressed specialised topics for developing the full potential self. The audio components of the training included alpha mind programming and binaural beats for switching states, increasing visualisation and incorporating holodynamic principles.

  • New Leaf Physiological Metabolic Testing

    JJ first became involved with New Leaf technology to provide metabolic testing and accurate metabolic 5 zone training prescriptions for her own trade of professionals and consumers.

    She then joined New Leaf’s training arm, providing training for those who had purchased metabolic testing equipment but did not know how to use it.

    JJ used her scientific knowledge to train sports science and performance institutions, trainers, medical and health professionals so they were able to apply the technology for diagnostics and incorporate it into prescriptions for health, weight loss or sport and athletic performance.

  • Designed 300 hour Personal Trainer Course - Approved by the New York State Education Department

    Continuing to improve the standards of the fitness industry, JJ was commissioned by Harry Hanson and his associates to design a 300-hour Personal Trainer Certification Course combining NSCA, ACSM and NASM material for the American Academy of Personal Training, which was licensed and approved by the New York State Education Department.

  • Fitness Industry Education Ltd

    Upon returning to the UK, JJ joined Fitness Industry Education, which later became train.fitness.  She worked for two years as their Course and Programme creator, controlling the content for both the online and workshop course for all levels of YMCA and Active IQ fitness certifications.

    JJ also held lectures, ran the tutor support and management support for the successful delivery of both the workshops and fitness certification programmes.

  • London Womens Bootcamp

    Always an entrepreneur, JJ desired to formulate her functional training system into a brand. This brand grew to include a team of trainers and several locations in London – Mill Hill, Camden and Regents Park.  The London Women’s Bootcamp became a successful enterprise in a crowded market, due to its personalised service and utmost efficiency.

  • Powerfrau Bootcamp International

    JJ decided to later expand her bootcamp internationally and proliferated the brand’s success to include three German bootcamps. Powerfrau Bootcamp was later sold to one of the bootcamp members who following JJ’s advice and mentoring, became the local trainer.

  • Metabolic Training Expert Series

    Master Metabolic Trainer Expert Series with JJ Armstrong M.Sc

    Based on user interest in PT Resources, JJ decided to develop the Metabolic Training Expert Series. This new series included tools for ACSM accelerated training, VO2 & MET calculations, heart rate precision training, advanced metabolic calculations, exercise science, a library of fitness forms, a complete ‘real body age‘ test and a tool kit.

    During 2018, this has been further refining by adding a new “local and remote business launchpad” to totally dominate their field as health professionals offering scientifically advanced metabolic testing and programming for fat loss and physical performance.

  • 3 year 'Mid Life Sabbatical'

    After selling her bootcamp training system in 2015, JJ decided to take a 3 year break to reflect and spend time working on her ‘flagship’ training. During this time, she was researching, travelling, and subsequently relocating to yet another new city and preparing the launch of her new project. 

    The result is two ultimate training systems focused on personal ‘alpha’ signature training systems (Transform2Alpha and Alphawoman) including a specialist military based “Combat Aging” version for the over 40’s. 

    These two signature systems was further refined during 2018 ready for release January 2019. There are several ways to join these systems including international group coaching and personal courses, live training workshops and luxury high-end personal retreats. See below for more…

  • Transform2Alpha

    Like a cross between a personal development programme and Military Special Ops Training, Transform 2 Alpha sends you on a mission to uncover and morph into the idealised version of yourself.

    We create the blueprint, train you and post you on a mission to take control of your body, mind and life and command your future.

    JJ’s three decades of experience in achieving the impossible and military background make Transform 2 Alpha a visionary, yet incredibly practical training system.

    Transform 2 Alpha is delivered in the form of online workshops, courses, and live luxury international retreats.

    Go to Transform2Alpha.com



    Transform 2 Alpha also offers a “COMBAT AGING” version as an adapted basic training course following months of focused research. Designed for those who want to learn some of the skills and tactics that specifically apply to people in midlife to protect against the accelerated aging effects of hormonal changes (namely menopause or andropause for males) whilst being exposed to special techniques and tools only available to JJ’s private clients, secret training retreats and her “Black Ops” VIP systems.

    After years of testing, the first launch begins early 2019, offering a rare opportunity to train with JJ and follows a series of 5-week paths, and 3-day luxury retreats to learn “combat aging tactics” via an accelerated physical, mental and life changing from the complete Transform 2 Alpha Signature Blueprint.

    Go to T2A Combat Aging or Luxury Retreats

NOT GETTING RESULTS? Purchase a Private 1:1 Phone Consultation JJ  BOOK HERE

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