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Hello, I’m JJ Armstrong.

My career and base for everything I do, began in the late 70’s in the British Army Military, where I was trained and deployed as a Physical Training Instructor / member of the Special Forces. This involved training male and female soldiers to achieve and maintain highly optimal real “bootcamp” fitness for their specific military roles. 

I hold numerous academic certifications in my field, along with a Masters Science Degree in Exercise Physiology/Sports Psychology. 

As a leading International Trainer & Educator, I have 40 years experience in the trenches; directing professionals, teams and individuals.

A Switch In Focus for 2026

I started the Armstrong Performance Academy to share everything I’ve learned in the past 40+ years – both from science and real-world experience – with individuals and trainers alike.  

When you work with me, you’ll quickly see my style is direct, practical, and focused – something my clients often appreciate. I’ll keep offering courses, retreats, and coaching for both individuals and professionals, along with limited one-on-one consultations.

But starting in October 2025 and throughout 2026, I’ll be shifting my focus to one major mission: tackling type 2 diabetes at its root cause. This will be a premium high-end program, and eventually I’ll train selected qualified professionals to become licensed in this approach. It’s a big move—so stay tuned for more!

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British Army
Army Physical Training Corp
American College of Sports Medicine (ACSM)
United_States_Sports_Academy
Neuro Linguistic Programming
National Personal Training Institute NPTI
The Cooper Institute DALLAS, TX
American Academy of Personal Training - 300 hr [Curriculum Creator]


Snapshot: 5 Quick Facts

JJ is a former soldier serving in the British Army Physical Training Corp and responsible for the physical fitness of soldiers and combat units, one of the very few women to serve in this capacity in the British military.

JJ has spent 40+ years working in the field of performance sciences. She holds a Master of Sports Science Degree (M.Sc Hons.) and brings to the table three decades of “in the trenches” professional military and international experience.

JJ has written and delivered several academic courses across the United States and Europe for personal trainers, health/performance professionals and the public through the integration of mental and physical sciences.

JJ has worked on both sides of the private education system. She has trained and certified 1,000’s of Personal Trainers/Health Fitness Professionals on both sides of the Atlantic. And developed and sold several training businesses delivering transformational physical and mental training bootcamps and services.

She has a lifelong obsession with the 80/20 style minimum dose / maximum effect strategies and is an expert at Accelerated Learning (used for all situations ie to achieve a 4.0 GPA during her M.S and even taught to a friend to secure his pilots license). She deploys what she calls “Bullet Recall” tactics in all her presentations by delivering complex topics in a short, usable “here’s what you need to know” format.

 

JJ’S PERFORMANCE ACADEMY OVERVIEW :

1. For peak health and performance enthusiasts of all ages, JJ provides group and private training via several brands such as The X4 Alpha Training System (formally called Transform to Alpha).

2. Covert Training Room and much more via the Academy, where she applies her extensive knowledge and unique style for empowering others.

3. With her proprietary lifestyle (drug-free) T2 Alpha combat aging system and AEQ Reverse Diabetes, JJ makes use of her specialty and passionate focus for helping PRE-diabetic or type 2 diabetic Women and Men, who refuse to lose their physical and mental power.

4. On the fitness industry side, she offers Metabolic Science courses for trainers and coaches to further their client services including Vo2/METS, HR Precision, Met Equations with remote precision programming, Met physiology testing, Real Body Age systems and more (PTResources.com).

These powerful signature solutions are the culmination of more than 40 years work and experience in military training, psych / physiology science and human performance.

 

LIFE :

JJ is British, originally from London. She currently lives in Europe with her partner and their parrot of 24 years. When she is not traveling, she spends much of her time heavy in research and development for her brands. Alongside her team,  JJ delivers signature systems to the world via live and remote training. She is a constant learner and obsessed with finding and teaching the most effective tools that can deliver results in the minimum amount of time .. INTJ style 😉

2019 JJ’s Unique Style Is Still Popular – It Gets To The Point!

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JJ Briefly Discussing D vs. SE

Real Testimonials

JJ is an amazingly well qualified instructor in personal fitness training, metabolism improvement, cardiovascular foundation building and nutritional advocacy. Her unique approach to metabolism control is utterly fantastic. I could not recommend anyone more highly. And success has not tainted, Ms. Armstrong. She is still humble aren’t the great ones always like that.  — Jan R. NEW YORK

Still Humble - Aren't the great ones always like that

JJ is an amazingly well qualified instructor in personal fitness training, metabolism improvement, cardiovascular foundation building and nutritional advocacy. Her unique approach to metabolism control is utterly fantastic. I could not recommend anyone more highly. And success has not tainted, Ms. Armstrong. She is still humble aren’t the great ones always like that.  — Jan R. NEW YORK
At the age of 68 and a sedentary stressful lifestyle, I thought I could never regain my health to what it once was. You and your team helped me make changes, lose fat and gain my energy and love for life once again. — Madge, LONDON UK

I Never Knew I Could Feel So Different

At the age of 68 and a sedentary stressful lifestyle, I thought I could never regain my health to what it once was. You and your team helped me make changes, lose fat and gain my energy and love for life once again. — Madge, LONDON UK
At all times JJ captured everyone’s attention, made learning simple, opened imaginations, instigated debate and delivered such clarity each and every lesson. JJ Armstrong is among that rare breed of teachers..a natural. — Cathie B, NEW YORK

Among that rare breed of teachers.. a natural

At all times JJ captured everyone’s attention, made learning simple, opened imaginations, instigated debate and delivered such clarity each and every lesson. JJ Armstrong is among that rare breed of teachers..a natural. — Cathie B, NEW YORK
I have known JJ Armstrong in a professional capacity for eighteen years. During which time I have found her work as an Exercise Specialist to be thorough in all aspects of wellness and health related fitness, providing a service which has integrity and a leading example of sound liaisons between doctors of the medical profession and exercise specialists. I have no hesitation in recommending her company to my patients for exercise prescription. — Dr R P D’Silva, Harley Street LONDON

JJ Has Worked on Wellness Issues of Clients in Conjunction with GPs, Physicians, Consultants and Specialists

I have known JJ Armstrong in a professional capacity for eighteen years. During which time I have found her work as an Exercise Specialist to be thorough in all aspects of wellness and health related fitness, providing a service which has integrity and a leading example of sound liaisons between doctors of the medical profession and exercise specialists. I have no hesitation in recommending her company to my patients for exercise prescription. — Dr R P D’Silva, Harley Street LONDON

Short VIDEO Examples

i now keep most of her multimedia training inside the JJ Armstrong Performance Academy Programs.

If you like and prefer actionable topics delivered sharp, concise, to the point and always full of action you are in the right place! Here is an example taken from the Tactical Combat Aging Power Training. You can also check out Join JJ six episode podcasts.

Improvement Depends Upon This Overlooked Principle…

About

Combat Aging: POWER Life Athlete Essential Training

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An Update Message To 1,000’s of JJ’s Students
I’m Back Video!

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JJ ARMSTRONG & Partner BRANDS

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X4plan.com

PTResources.com

RealBodyAge.com

JoinJJ.com

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